Skip to content

Meet Ualá, the Argentinian Fintech Revolutionizing Personal Finance

Ualá is a fintech startup based in Argentina that aims to bring Latin American financial services into the 21st century. Founded in 2017 by Pierpaolo Barbieri, the company offers an innovative and integrated experience through an app and an international Mastercard card. Ualá's mission is to bring the unbanked into the financial system by offering cheaper and more convenient services than any other alternative.

Ualá has made significant strides in the fintech industry, recently raising $350 million in a funding round led by SoftBank and Tencent, bringing its valuation to $2.45 billion. With this funding, Ualá plans to expand its services and improve its technology, including the launch of its own broker-dealer known as Ualintec Capital. This new platform will boost the investment options offered to clients through its wallet app.

Ualá's success is due in part to its commitment to providing affordable and accessible financial services to the unbanked population in Latin America. With a user-friendly app and a range of financial services, Ualá is making it easier for people to manage their money and access financial services regardless of their location or financial background. As Ualá continues to grow and expand its services, it is likely to continue to disrupt the traditional banking industry in Latin America and beyond.


Argentina's fintech industry has been growing rapidly in recent years, with a number of startups emerging to offer innovative financial services to consumers. One of the most successful of these is Ualá, which was founded in 2017 and has quickly become one of the most popular fintech platforms in the country.

Overview of the Fintech Industry in Argentina

The fintech industry in Argentina has been growing rapidly in recent years, driven by a combination of factors including a large unbanked population, a highly educated workforce, and a supportive regulatory environment. According to a report by the Inter-American Development Bank, there are currently over 200 fintech companies operating in Argentina, with a total investment of over $1.5 billion.

The most popular fintech services in Argentina include digital payments, lending, and personal finance management. These services are particularly popular among younger consumers, who are increasingly turning to digital platforms to manage their finances.

Ualá's Founding and History

Ualá was founded in 2017 by Pierpaolo Barbieri, a former investment banker who had previously worked at Goldman Sachs and J.P. Morgan. The company's mission was to provide a simple, accessible, and affordable financial platform for consumers in Argentina.

From the outset, Ualá focused on offering a range of financial services through its mobile app, including a prepaid debit card, bill payment, and money transfers. The app was designed to be easy to use and accessible to people who had previously been excluded from traditional banking services.

Since its launch, Ualá has experienced rapid growth, with over 3 million users now registered on the platform. The company has also raised over $500 million in funding from investors including Softbank and Tencent, making it one of the most valuable fintech startups in Latin America.

Products and Services

Ualá is a fintech startup that offers a variety of financial products and services to its clients. Here are some of the key features of Ualá's offerings:

Ualá's Debit Card and Mobile App

Ualá offers a debit card that is linked to a user's Ualá account, which can be managed through the Ualá mobile app. The app allows users to view their account balance, track their spending, and make payments using their Ualá debit card. The app also includes features like bill payment, money transfers, and the ability to buy and sell cryptocurrencies.

Financial and Investment Tools

Ualá provides a range of financial and investment tools to help users manage their money and grow their wealth. These tools include budgeting and expense tracking tools, savings accounts, and investment options like mutual funds and exchange-traded funds (ETFs). Ualá's investment platform also offers educational resources to help users make informed investment decisions.

Security and Privacy Features

Ualá takes security and privacy seriously, and offers a range of features to protect its users' financial information. These features include two-factor authentication, biometric login (such as fingerprint or facial recognition), and the ability to freeze or unfreeze a Ualá debit card instantly if it is lost or stolen. Ualá also uses encryption technology to protect users' data and does not share users' information with third parties without their consent.

Impact and Growth

Ualá's Effect on the Argentine Economy

Ualá has made a significant impact on the Argentine economy since its launch in 2017. The fintech startup has helped to increase financial inclusion in the country by providing access to financial services to those who were previously unbanked. According to a report by the World Bank, only 49% of adults in Argentina had a bank account in 2017. Ualá has helped to bridge this gap by providing a free mobile app that allows users to open an account, receive a prepaid Mastercard, and manage their finances.

Ualá has also helped to boost the country's economy by providing a platform for online payments and purchases. The startup has partnered with more than 1,000 merchants in Argentina, allowing users to pay for goods and services directly from their Ualá account. This has helped to promote e-commerce in the country and has made it easier for businesses to accept online payments.

Ualá's Expansion and Future Plans

Ualá has experienced rapid growth since its launch and has expanded its services beyond Argentina. In 2021, the startup raised $350 million in a funding round led by SoftBank and Tencent, which valued the company at $2.45 billion. This funding will allow Ualá to expand its services to other countries in Latin America and to develop new products.

Ualá's future plans include launching a credit card and a savings account, as well as expanding its lending services. The company has already started offering personal loans to its users and plans to increase its lending capacity in the future. Ualá also plans to continue its partnerships with merchants and to expand its network of participating businesses.

Overall, Ualá has had a positive impact on the Argentine economy and has helped to promote financial inclusion in the country. With its expansion plans and new product offerings, Ualá is poised for continued growth and success in the future.


Ualá is a rapidly growing fintech startup that has made a significant impact on the financial landscape of Argentina. With its innovative approach to personal finance management, the company has attracted significant investment from some of the biggest names in tech, including SoftBank and Tencent.

Through its app, Ualá has made it easier for people in Argentina to manage their finances, with features like bill payments, transfers, and investment options. The company has also launched its own broker-dealer platform, Ualintec Capital, to expand the number of investment alternatives it can offer.

Ualá has also been recognized for its commitment to financial inclusion. The company has made it possible for people who don't have a bank account to access financial services, which is especially important in a country where many people are unbanked.

Overall, Ualá is a fintech startup to watch. With its impressive growth and commitment to financial inclusion, the company is poised to make a significant impact on the financial industry not just in Argentina, but potentially in other parts of Latin America as well.