📝 Overview
- 🖊️ Startup Name: Alima
- 📍 Headquarters: Mexico
- 📅 Year Founded: 2021
🧍 Team
- Jorge Vizcayno → Co-Founder & CEO
- Blanca Espinosa → Co-Founder & CMO
🔍 Problem
Alima addresses the inefficient and costly process of procuring fresh goods in Latin America. Traditionally, businesses such as restaurants, hotels, and catering companies face several challenges. They need to physically visit overcrowded markets, engage in time-consuming negotiations with multiple vendors, assess the quality of the products themselves, and arrange for their transportation, which often involves traveling for hours. This process is not only labor-intensive but also fraught with uncertainties regarding price, quality, and availability.
