Addi helps everyday shoppers in Colombia buy things they need — from groceries to electronics — and pay for them in smaller installments instead of all at once. It partners directly with thousands of stores, both online and in person, so that at checkout a customer can choose to split the cost of their purchase over time, similar to a credit card but built right into the store's payment process.
The company has now raised USD $86 million in a Series D round led by Citius and BTG Pactual, with GIC and Monashees also investing. As part of the deal, Citius will join Addi's board — and notably, this is the first time BTG Pactual has made a growth-stage investment in a company outside Brazil.
Addi was founded in 2018 by Santiago Suárez, Daniel Vallejo, and Elmer Ortega, and today serves 5.5 million customers through partnerships with 76,000 merchants. The company says it has been profitable for eight quarters in a row, and plans to use the new funding to reach more customers and keep improving the technology — including AI — that decides who qualifies for installment payments.
