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Franco Forte and Lucas Díaz, founders of Mudafy

Mudafy is a marketplace that offers homeseekers personalized advice throughout the whole process of buying a new home. They offer support from the moment a client starts looking for a property until the signing of the title deeds. The startup's main differentiator is a superior customer experience powered by technology and data analytics through tools such as online viewing scheduling, benchmark pricing data and virtual property tours.

Mudafy's business model is to connect homeseekers with real estate agents. The startup charges a commission for each successful real estate transaction. Additionally, they have also started giving their clients advice on getting mortgages for the properties they offer.

The startup was born in 2019 after its founders, Franco Forte and Lucas Díaz, previuosly launched a property management system for real estate companies. This experience helped them understand the industry and find an opportunity to add value in the transaction itself, ultimately delivering a service to homeseekers and real estate companies.

Mudafy was selected to be part of the prestigious Y Combinator accelerator program during the summer of 2019.

The startup currently operates in Argentina and Mexico, and has more than 50,000 listed properties and 1 million active users. They expect to generate more than USD $500M in annualized sales by the end of this year.

Their latest funding round was led by San Francisco-based Founders Fund, a firm that notably invested in companies such as Airbnb, Stripe, Facebook, SpaceX, Nubank and Kavak. IDC Ventures also participated in the round.

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