- 🖊️ Startup Name: Foodology
- 📍 Headquarters: Bogotá, Colombia
- 📅 Year Founded: 2019
- Daniela Izquierdo → Co-founder
- Juan Guillermo Azuero → Co-founder
- Daniela Zuluaga Restrepo → COO
- Santiago Rojas → CMO
- The growing demand for efficient and high-quality food delivery services in Latin America, without the overhead costs of traditional dine-in restaurants.
- Cloud kitchens (also known as dark kitchens) that are centralized cooking facilities catering exclusively to delivery and takeaway orders. By eliminating dine-in areas, Foodology optimizes operational costs and ensures maximum efficiency and seamless customer experiences.
🧑 Target Customer
- Residents of Latin America who prefer restaurant-quality food delivered to their homes.
💳 Business Model
- As Foodology's kitchens lack of physical dining spaces, they are designed to serve dishes exclusively through delivery apps. Instead of betting on a single food concept, Foodology's model allows a single cloud kitchen to produce dishes for multiple virtual brands. By harnessing data-driven insights and machine-learning algorithms, the company identifies market gaps and optimizes its offerings, ensuring that their virtual brands remain relevant and appealing to their delivery-centric customer base
- Foodology operates in more than 20 cities across Colombia, Mexico, Peru and Brazil. It has delivered more that 2 million orders with their 20+ restaurants and 81 cloud kitchens.
- Foodology has a total funding amount of USD $86.5M
- In 2022, online food delivery services in Latin America generated revenues of USD $6.13B. Predictions indicate that by 2027, this will reach USD $8.8B.
- Winner of Harvard Business School's 2020 New Venture Competition
- Ensuring consistent food quality across all deliveries, managing logistics in diverse regions of Latin America, and staying ahead of competitors in the rapidly evolving food delivery market
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